Idea & target: to generate added value by combining the presentation of culinary treasures of the Carpathian garden with the most beautiful tourist attractions in Romania
Project start: November 2010
Project Partners: Carpathian Tourism Cluster Romania (lead partner), Asociatia Monteoru Renaissance, APDT Brasov, ACTRU, Societé Gourmet
Media Partners: Jurnalul National, Horeca, vinul.ro, culinar.ro etc.
Outcome: Innovative tourism product with more than 10 different cooking themes and more than 20 spectacular places in Romania; own website, branding & marketing concept, national PR campaign
Official launch: February 2011